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Accounting Advertising Pivots as Google’s Control Slips
Before I start diving into the latest happenings with Google and how that might change accounting advertising, let me just say…A happy post-tax extension deadline to you! You made it through, despite...
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How to Get Bookkeeping & Accounting Clients With This Underrated Tool
There’s a highly underrated tool available, that’s completely free, if you’re wondering how to get new bookkeeping and accounting clients into your office in the near future.I gave the bookkeepers and...
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Not Getting Reviews = Getting Passed Up by Ideal Clients
You know what’s worse than doing taxes on April 14? Watching potential clients scroll right past your Google profile because you’ve got… crickets.When was the last time you checked your Google...
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Opportunity and Finally Realized Dreams
My family’s calendar countdown has transitioned into the “hours until Christmas” phase. My wife is frantically wrapping in the basement while I try to distract our over-excited kids.It feels like “the...
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The Crossroads of the Year Ahead
(It’s not a secret that your CPA firm marketing has a part to play.)When my wife and I moved our family into our current home, one of the first improvements we wanted to make was to plant fruit trees....
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A Tax Marketing Lesson From The TikTok Drama
I’m feeling some deja vu over all this TikTok ban drama. BOI, anyone?Or the entire tax code from one presidency to the next, for that matter. (I saw that IRS commissioner Werfel resigned on Monday....
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Second lesson from the TikTok battle
If you missed the first lesson, read our last post.This may sound obvious, but you don’t actually own your follower lists on social media.TikTok or Facebook or whomever has granted you permission to...
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